New Delhi: Members of the Indian delegation including Joint Secretary (Films), Ministry of Information & Broadcasting (I&B), TCA Kalyani; and Addl. DG, Directorate of Film Festivals, Chaitanya Prasad, met representatives of the European Film Market (EFM) yesterday. The I&B Ministry stated that the delegation and EFM representatives held elaborate discussions on the significance of the 51st IFFI. The discussions included recent policy initiatives of the Government of India to ensure ‘Ease of Filming’ including setting up of a single window system – the Film Facilitation Office – and its web portal for online application for shooting films in India.
Later in the day, the Indian Delegation met Matthijis Wouter Knol, Director, European Film Market (EFM). Knol said the stakeholders of EFM would actively consider participating in the 51st IFFI, and underlined that the participation would pave the way forward for a more proactive interaction between the Indian stakeholders and the industry with the organizers of Berlinale in future. He expressed hope that there will be more active participation from the Indian Government and other stakeholders in the future editions of the Berlin International Film Festival, better known as Berlinale.
The delegation also met heads of prominent Festival and Film Commissions including Veronique Encrenaz, Head of MIFA, Festival International Du Film D’Animation D’Annecy (CITIA); Emma Boa, Senior Projects Manager, Edinburgh International Film Festival; Elliot Grove, Founder, Raindance Film Festival; Irina Safletea, DG Connect, Creative Europe Media; and Marco Muller, Producer, among others.
The representatives from Raindance and Edinburgh Film Festivals talked about opportunities of future collaboration with IFFI 2020 and discussed scope of working together to showcase India at their prominent festivals. Encrenaz, Head of MIFA (CITIA), offered her participation and support for IFFI 2020. The representatives from Creative Europe Media expressed their interest to work with India and discussed taking up progressive developments regarding the Indo-European co-production treaties, incentives schemes, etc.
Taking forward deliberations on the co-production between India & Germany, the successful story of partnership between Sunil Doshi’s Alliance Media and Pluto Film, Germany, for distribution and production of the film ‘The Bra’ was noted. The internationally acclaimed film, directed by Veit Helmer, had also featured in IFFI 2018.
“We are very excited to have found an exciting partner in Alliance Media, led by Sunil Doshi, to distribute and adapt our acclaimed film – The Bra. We are looking forward to its adaptions, keeping in mind the socio-cultural fabric of India,” said Pluto Films.
The Ministry of I&B in collaboration with Confederation of Indian Industry (CII), is participating in the Berlin International Film Festival 2020 being held from 20 February in Berlin, Germany. An India Pavilion has been set up at the Festival to act as a platform to popularize Indian Cinema in overseas market and facilitate new business opportunities.
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