New Delhi: External Affairs Minister S. Jaishankar inaugurated the India Pavilion at the Berlin International Film Festival (Berlinale 2020) yesterday. During the inaugural ceremony, Jaishankar said that the medium of cinema has potential to build collaboration and partnerships between India and the world. Co-production agreements, the Film Facilitation Office (FFO), and the Indian Film Festival ‘IFFI’ have showcased India as an emerging market and a filming destination, adding that it has opened opportunities for excellence in different aspects of film making.
The Minister also mentioned that India’s partnership at Berlinale offered tremendous opportunities to further strengthen bilateral relationships in the vertical of film-making and taking forward the co-production platform. Jaishankar invited Berlinale participants, directors, and film-makers to participate at the 51st IFFI through films, delegations, and partnerships.
The Minister also unveiled the poster for the 51st edition of India International Film Festival to be celebrated in Goa this year, along with its booklet. Subsequently, the delegation released Pickle Magazine at the pavilion.
Mukta Dutta Tomar, Ambassador of India to the Federal Republic of Germany; TCA Kalyani, Joint Secretary (films), Ministry of Information and Broadcasting; Shilpak Ambule, Joint Secretary, Office of EAM, Ministry of External Affairs; Paramita Tripathi, Deputy Chief of Mission, Embassy of India in Berlin; Chaitanya Prasad, Additional Director General, Directorate of Film Festival (DFF), Ministry of Information & Broadcasting; Dhanpreet Kaur, Deputy Secretary (Films), Ministry of Information & Broadcasting; Neerja Bhattia, Executive Director, Confederation of Indian Industry (CII), and Peter Domsch, Head of Sales & Technical Department, EFM, were also present on the occasion. The poster and brochure of IFFI 2020 was also inaugurated by the dignitaries during the inaugural ceremony.
Ministry of I&B in collaboration with CII is participating in the Berlin International Film Festival being held from 19 February to 1 March in Germany. An India Pavilion is being set-up at the Festival to act as a platform to popularize Indian Cinema in overseas markets and facilitate new business opportunities.
The Indian Delegation at Berlinale 2020 aims to promote Indian films across linguistic, cultural and regional diversity so as to forge international partnerships in the realms of distribution, production, filming in India, script development, and technology, in order to accelerate the growth of the film sector in India, stated the Ministry of Information & Broadcasting in a Press communication.
The Delegation will also promote the 51st edition of International Film Festival of India (IFFI) along with popularizing the steps taken to ease shooting films in India through the Film Facilitation Office that facilitates single window clearance for film-makers and provides the platform for ‘film tourism’ in India. To take advantage of availability of technicians and skilled professionals, India will be showcased as a post-production hub to promote collaborations for films with international production houses.
The Indian Delegation will meet officials from countries including Israel, Portugal, South Africa, USA, Germany, France, and UK. The delegation will also meet with officials from Raindance Film Festival, Sundance Film Festival, EFM Director, Cannes Film Festival, Edinburgh International Film Festival, among others.
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