New Delhi: The Vice President of India, M Venkaiah Naidu, yesterday called upon the film fraternity to curb depiction of violence, vulgarity and obscenity in view of the huge impact films make on the masses, particularly on youngsters.
Speaking after conferring the 66th National Film Awards in Delhi, the VP said filmmakers should be conscious of the impact the medium has on people, urging them to use the powerful medium as an instrument of social change and to educate people, promote social harmony, and bring about an attitudinal change in society in combating social ills.
“The focus should be on creating an artistic rendition of challenges and social ills, and resolve the conflicts in a way that reinforces social cohesion and ethical principles,” Naidu said.
Pointing to the influence cinema has on young, impressionable minds, VP Naidu said cinema can play a major role in promoting the right values. “We must convey a strong message to combat the current trend of violence against women,” he added while expressing his concern over the incidents of rape and violence against women in some parts of the country.
“All of us in society, particularly those from the film industry, must promote and depict women in a respectable manner,” said Naidu.
“It is probably wrong to think that a message-oriented film would not be accepted by the audience. A film with a social message can be entertaining and commercially successful as well,” said the VP, expressing a desire for the film industry to create awareness among youngsters on the importance of a healthy diet and physical fitness.
The Vice President urged filmmakers to make a conscious effort to ensure that the depiction of characters, dialogues, and costumes reflect India’s cultures, customs, practices and traditions. “Cinema should also help in strengthening the family system and in promoting democratic governance,” he added.
Referring to the global popularity of Indian cinema, the Vice President said Indian films convey an important glimpse of ‘Indianness’ or ‘Bharatheeyata’ to the outside world. “We need to be effective ambassadors in the world of cultural diplomacy,” he averred.
Calling for greater co-operation between the film fraternity and the government to devise ways to utilize the scenic endowments of India, the VP said, “While collectively striving for sustainable development, we can promote the tourism sector and showcase India’s cultural diversity to the world.”
Congratulating all the award winners, VP Naidu expressed hope that 2020 would see an ever-increasing sense of artistic and creative fulfillment as Indian cinema continues its quest.
The Vice President also congratulated the state of Uttarakhand for facilitating the ease of film making and winning the award for being the most film-friendly state.
Prakash Javadekar, Minister of Information & Broadcasting, Environment, Forest and Climate Change & Heavy Industries and Public Enterprises; Ravi Mittal, Secretary, Ministry of I&B; members and chairmen of the jury, and award winners including actors Keerti Suresh, Akshay Kumar, Ayushman Khurrana, and Vicky Kaushal were present on the occasion.
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