FASTag TV commercial starring Akshay Kumar released by Nitin Gadkari

New Delhi: Union Minister of Road Transport & Highways and MSME, Nitin Gadkari, released late here yesterday a TV awareness campaign featuring Bollywood star Akshay Kumar. The event was attended by Kumar, who is also brand ambassador of the Ministry’s Road Safety Campaign. Speaking on the occasion Gadkari stated that the FASTag initiative rolled out on 15 December has picked up in a big way as more than 1 crore FASTags have been issued so far. The transactions per day have crossed 2 million with over Rs. 80 crore collection happening through the digital mode. He added that the TV awareness campaign featuring Akshay Kumar will give it a further fillip.

Kumar has received much criticism lately for his actions on Twitter from Indians who oppose the Citizenship Amendment Act (CAA) and condemned the violence of Delhi police against student protestors at Jamia Milia Islamia in New Delhi.

Gadkari called upon the remaining vehicle users to switch over to FASTags as quickly as possible, and added that issues arising in the course of transition from manual toll collection to digital mode are also being attended to on a priority basis.

Akshay Kumar said the FASTag initiative puts India at par with global best practices in providing hassle free movement at toll plazas, and Gadkari thanked the Bollywood star for his continued contribution to the cause of improved road travel experience in India.

The Minister of State for Road Transport & Highways General Dr. V.K. Singh (Retd) said an enormous amount of effort has been made to make the FASTag work, adding that digital transactions at toll plazas have gone up substantially and are also resulting in higher collection.

The FASTag initiative facilitates smooth vehicular movement through National Highway Toll Plazas, bringing savings of time and money to users. This is expected to avoide wastage of transportation fuels on which the country is heavily import dependent, and ensure lesser pollution.

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The ID Staff

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