New Delhi: The Minister of State (I/c) of Culture and Tourism, Prahlad Singh Patel, said today the Ministry of Tourism is focusing on the development and promotion of tourism in the North Eastern Region. Under the Swadesh Darshan and PRASAD (Pilgrimage Rejuvenation and Spiritual Augmentation Drive) Schemes, the Ministry has sanctioned 18 projects covering all the North Eastern States for Rs. 1,456 crore.
The Ministry of Tourism undertakes various activities for the promotion of North Eastern region of the country as a tourist destination. These activities include the release of television campaigns on Doordarshan and private channels in the country, as well as production of publicity material, creatives and television commercials and promotional films on the region.
The North East region is the theme of the India Pavilion set up by the Ministry at the South Asia Travel and Tourism Exchange (SATTE) in which the Ministry participates annually, and a complimentary space is provided to the North Eastern States for their participation in the India Pavilion set up by the Ministry at major international travel fairs and exhibitions.
Projects under the Swadesh Darshan and PRASAD schemes are identified for development in consultation with the State Governments and Union Territory Administrations, and are sanctioned subject to availability of funds, submission of suitable detailed project reports, adherence to scheme guidelines and utilization of funds released earlier. The submission of project proposals by the State Governments and its sanctioning is a continuous process.
The Ministry has also identified Kaziranga as one of the 17 sites for development in the country under the Development of Iconic Tourist site scheme.
This information was given by the Minister of State (I/c) of Culture and Tourism, Prahlad Singh Patel in a written reply in the Lok Sabha today.