IFFI 2019: I&B Sec Khare says IFFI@50 Exhibition will educate, attract youth to films

New Delhi: Children and youth will be attracted towards ‘IFFI@50’ as the exhibition will have an interactive capacity where they can try various things and get information themselves. It also showcases various new techniques being used by the film industry, said Secretary, Ministry of Information & Broadcasting (I&B) Amit Khare, after inaugurating an interactive Digital Exhibition ‘IFFI@50’ today, which is being organised by the Bureau of Outreach and Communication under the I&B Ministry at Darya Sangam near Kala Academy in Goa.

Khare further said the main aim of the exhibition is attracting youth towards the film sector, which has shown a growth of 13.5% last year. Along with Film Bazaar and Film Festival this exhibition will also become a source of attraction for youth and delegates here.

The exhibition shows a history of films in an interactive digital format. From the 50s and 60s up to 2010, it moves through various stages of the journey of films. The exhibition will remain open for all from 21 to 28 November from 10 am to 8 pm.

On the occasion of the 50th anniversary of IFFI, the IFFI@50 exhibition is a tribute to IFFI’s journey from inception in 1952 till today.

The aim of the exhibition is to show how IFFI helps to showcase Indian cinema to the world and also make India a platform where cinema from the world can be showcased.

Visitors to this exhibition will experience the evolution of Indian Cinema through various installations. In addition to this, there are various first of its kind hi-tech features used in the exhibition like Zoetrope (moving picture creative installation), 360 degree immersive experience area through 50 camera set ups, augmented reality experience, vertical digital display panels, Virtual reality tools, hologram technology, IFFI’s journey through digital panels, and more.

These have been designed to engage audiences and showcase the craft of filmmaking, as also to highlight the impact of cinema on society. The exhibition has information and pictures from the very first motion picture in 1913 onward.

On the sidelines of the exhibition, various competitions are being organized for kids such as a Film quiz, short film making (on Government initiatives like ‘Swachh Bharat’, ‘No to Single Use Plastic’, and ‘Ek Bharat Shrestha Bharat’), drawings, and paintings.

Noted Filmmakers Rahul Rawail and Subhash Ghai were also present on this occasion with other dignitaries.

IFFI 2019 opened yesterday with a screening of the Italian film ‘Despite the Fog’ by Serbian director Goran Paskaljevic.

Later in the day, late Goa Chief Minister Manohar Parikkar was given a befitting tribute at the opening ceremony by screening a short film depicting his contribution to IFFI, and Rajinikanth was honoured with the Icon Award.

Earlier today, Amitabh Bachchan called for cinema to bring people together and make the world a peaceful place.


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The ID Staff

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