New Delhi: With a view to showcase and project the Buddhist Heritage in India and boost tourism to the Buddhist destinations in the country, Ministry of Tourism (MoT) organises the International Buddhist Conclave biennially with participation of tour operators, Media and opinion-makers from overseas as well as Indian stakeholders.
MoT has also produced two films viz. ‘India – The Land of Buddha’ and ‘Following the path of the Buddha’ which have been promoted on electronic and digital media, roadshows and at Know India Seminars organised by Indian tourism offices overseas. MoT also has a dedicated section for the promotion of Buddhist heritage and destinations on its promotional website.
MoT has identified the Buddhist Circuit as one of the fifteen thematic circuits for development under the Swadesh Darshan Scheme. MoT has sanctioned five projects for Rs. 355.26 crore under the Buddhist Circuit theme covering the States of Uttar Pradesh, Bihar, Madhya Pradesh, Gujarat and Andhra Pradesh and work on all the projects is under implementation.
Financial support is also extended under the Marketing Development Assistance Scheme to approved service providers and State Governments/Union Territory administrations for promotional activities undertaken by them in the overseas markets such as sales tours, travel fairs, exhibitions and roadshows.
Ministry of Tourism (MoT) promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and tourism destinations of the country including the Buddhist Circuit to increase India’s share of the global tourism market.
The above objectives are met through an integrated marketing and promotional strategy, and a synergized campaign in association with the travel trade community, State Governments/Union Territory administrations and Indian missions abroad.
The specific elements of promotional efforts undertaken overseas include advertising in print, electronic, online, outdoor and social media, participation in international fairs & exhibitions, organising ‘Know India’ seminars, workshops, roadshows and India Evenings. They also provide brochure support, undertake joint advertising with travel agents/tour operators, organise and support Indian food and cultural festivals. Efforts are also made under the Hospitality Program of the Ministry by inviting tour operators, media personalities and influencers to visit the country.
This information was given by the Minister of State (I/c) of Culture and Tourism, Prahlad Singh Patel in a written reply in the Rajya Sabha on November 19, 2019.
Indus Dictum reported earlier that in a move to boost tourism in Southern India, the Karnataka State Tourism Development Corporation (KSTDC) has signed an MoU with IRCTC to run the Golden Chariot Train. IRCTC is planning a revamp of the train itineraries, as also to add different flavours that Karnataka has to offer.
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