Swachh – Nirmal Tat Abhiyaan underway; 50 beaches to be cleaned across India

New Delhi: In an effort towards creating mass awareness about the importance of coastal ecosystems and striving to keep beaches clean, the Ministry of Environment, Forest and Climate Change (MoEF&CC) is currently intensively undertaking a cleanliness-cum-awareness drive at 50 beaches under the ‘Swachh – Nirmal Tat Abhiyaan’ from November 11 to 17.

The campaign entered its fifth day today with an overwhelming response of about 41,382 volunteers including Eco-club students having actively participated in the drives in all 10 states and union territories, covering a total of 110 kilometres of beach stretches. A total amount of 84 tons of solid waste has been collected and disposed of so far during the drives.


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The 50 identified beaches are in 10 coastal states/union territories namely Gujarat, Daman & Diu, Maharashtra, Goa, Karnataka, Kerala, Tamil Nadu, Puducherry, Andhra Pradesh, and Odisha. These beaches were identified after the consultation with the States/UTs.

Earlier on Wednesday, Minister of State for Human Resource Development, Communications and Electronics & Information Technology Sanjay Dhotre participated in a beach drive at Calicut.  Governments and Ministries are also actively participating in the beach cleaning drives.



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The beach cleaning drives have involved participation from school/college students, Eco-clubs, district administration, institutions, volunteers, local communities and other stakeholders. State nodal agencies for the Eco-clubs are facilitating the week-long intensive cleanliness drive in all 10 States/UTs. Nodal teachers from the Eco-clubs are present at the sites during the entire cleanliness drive. MoEF&CC officials are also assisting the State Governments/UTs in the successful organization of such cleaning drives.

Beach cleaning activities are undertaken for two hours on a daily basis at a minimum of one kilometre stretch of the beach. Beach sand cleaning machines are being deployed in about 15 identified beaches.

The Ministry has given directions to all States/UTs to process and dispose of the collected waste in accordance with the Waste Management Rules, 2016.


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The ID Staff

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