LOS ANGELES: Audio equipment manufacturer House of Marley announced it has been recognised as a CES 2020 Innovation Award Honoree for their first sustainably designed wireless earbuds, Liberate Air. For the second consecutive year within the category for sustainability, eco-design, and smart energy, House of Marley was named Honoree, for the Consumer Electronics Show (CES) in Las Vegas, Nevada, in January. The annual CES Innovation Awards program sponsored by the Consumer Technology Association (CTA) honours outstanding product design and engineering in brand-new consumer technology products across 28 award categories.
House of Marley, an audio brand created in collaboration with the Marley family to carry on Bob Marley’s legacy, says the Liberate Air earphones are designed as an eco-conscious alternative within the plastic-driven market, and provide a greener choice within consumer electronics and personal audio using consciously sourced and recycled materials.
The sustainably designed truly wireless earbuds are constructed using sustainable materials as a method of blending natural elements with technology in a responsible manner while delivering optimal functionality and performance.
The company claims that the bamboo incorporated into the case and earbuds is more durable than standard-use synthetic materials, exhibiting the tensile strength of steel which allows for increased durability while extending the life of the product.
The Liberate Air case features an RPET fabric wrap which the company says is composed of recycled plastic bottles and offers an IPX4 sweatproof functionality, on top of a case body engineered from recycled PP and natural wood fiber (sawdust) composite. Additionally, the earbuds feature bio-based PLA housings alongside partially recycled plastic, providing a sustainable sound experience without sacrificing quality.
Liberate Air delivers premium performance alongside key truly wireless features including Bluetooth 5.0 technology, USB-C charging, convenient tap control functionality with Siri/Google Assistant, and a 9-hour on-board battery life.
“We are honoured to be recognised by the Consumer Electronic Show for our continued efforts to develop and design products that are more sustainable and environmentally responsible within our industry,” explains Mario Lasen, House of Marley Vice President.
“It is important to understand and acknowledge that every industry and market has the ability to adopt more eco-conscious methods and practices. In the case of House of Marley, we are committed to continuous sustainable innovation, finding new ways to develop audio products by exploring alternative materials, packaging, production methods and recycling programs in hopes to encourage growth alongside other members of the CTA,” added Lasen.
The consciously sourced materials used in the design and craftsmanship of the Liberate Air reflect the mission of House of Marley as the first audio brand to craft products that include sustainable materials and contribute to global reforestation, says the company.
As part of their environmental give-back platform, Project Marley, House of Marley has contributed to the planting of over 191,000 trees in partnership with non-profit organization One Tree Planted.