26,382 people gather to brush with Colgate toothpaste, set new Guinness World Record

FMCG and oral hygiene products manufacturer Colgate-Palmolive (India) Ltd joined hands with the Indian Association of Public Health Dentistry (IAPHD) and the Kalinga Institute of Social Sciences (KISS) to set a new Guinness World Record for the most number of people brushing their teeth simultaneously at a single venue: 26,382 people including students, Institute staff and tribal children gathered at KISS to brush at the same time.

Commenting on the achievement, Ram Raghavan, Managing Director of Colgate-Palmolive (India), said, “I am delighted to be here with you to celebrate and salute the spirit of India. Thank you for your support in this milestone event that helps to significantly raise the level of awareness about the importance of oral health in India. My heartiest congratulations also to all the teachers, students and participants. While a lot has been achieved, there’s still a lot more work to be done.”

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Prof. Achyuta Samanta, Founder of the Kalinga Institute of Social Sciences, said, “Setting this Guinness World Record is another demonstration of our commitment to teaching our students the right way to live and the correct oral care habits that will stay with them for life.”

Dr. Sabyasachi Saha, Secretary of IAPHD, added, “Every year we celebrate 7th November as the National Toothbrushing Day. This year we decided to celebrate it by setting a new Guinness World Record to raise awareness and improve oral hygiene in the country to make every Indian use a toothbrush. This record is an important milestone in the silver jubilee celebration of Indian Association of Public Health Dentistry.”

To help get started on the path of healthy oral care habits, Colgate has been running a pan-India program called Bright Smiles, Bright Futures since 1976, providing oral health education to urban and rural schoolchildren and reaching over 162 million children so far. Another annual program – Oral Health Month, which started in 2004, offers free dental check-ups to people across the country, and has helped over 40 million people so far.

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The ID Staff

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