Realme ships over 10 million smartphones in Q3 2019, becomes fastest growing brand

Shenzhen-based smartphone brand Realme (stylised as realme, all in lower-case) announced that it shipped over 10 million units in Q3 2019, and experienced an 800 percent year-over-year growth rate, as reported by Counterpoint Research.

The report ranks Realme at 7th place in global smartphone shipments in Q3, and says it is the world’s fastest growing smartphone brand. According to a previous report by Counterpoint, Realme had its highest shipment ever in Q3 2019, grabbing 16 percent of the Indian smartphone shipment market share and becoming the fourth largest brand in the country.

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Realme attributes the success to its top-sellers, the Realme C2, Realme 3i and Realme 5, which were its best-selling phones in Q3 2019 in India. The company plans to launch more smartphones soon, with the Realme X2 Pro flagship coming to India next month, and the Realme XT 730G scheduled to launch in December.

The report also finds that Realme entered the top 10 smartphone OEMs globally for the first time. It took the Chinese smartphone manufacturer only a year to achieve this feat, and is one of the fastest ramp-ups.

Strong performance in India and expansion overseas drove its growth, according to Counterpoint, and this was the third consecutive quarter that Realme sold within top 5 brands in India. India and Indonesia are the most important markets for Realme, contributing to more than 80 percent of shipments.

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At a time when global smartphone shipments have been declining, the 18-month-old smartphone manufacturer also announced that its worldwide userbase has exceeded 17 million.

The company’s entire product portfolio has entered the European market, taking the total coverage to over 20 markets including China, Southeast Asia, Russia, and India.

In September this year, Realme announced that it would become one of the first terminal manufacturers to be shipped with the Qualcomm Snapdragon 7 series 5G mobile platform.

Sources: Realme, Counterpoint Research

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